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Cinzia Rocca Supports Pink Is Good,
a project by Fondazione Umberto Veronesi

Cinzia Rocca, woman, mother and designer for "Pink Is Good": the project that supports women and scientific research against female cancers.


“Pink is Good” is the project of the Fondazione Umberto Veronesi which aims to fund scientific research against types of cancers that affect women, such as breast, uterine and ovarian and remind women how essential it is to prevent these diseases.


To support this important project, Cinzia Rocca has created a Capsule Collection of pure cashmere knitwear, in which part of the proceeds will be donated to scientific research.

Faces of this collaboration are Chiara and Martina, respectively daughter and niece of Cinzia Rocca, two young women who represent the future of the Rocca family and the company. Both are excited and proud to be able to give voice to this vital message, not only for them, but especially for the many women they meet on a daily basis.


We firmly believe that prevention and early diagnosis can help fight breast cancer and other female cancers. Our future also depends on prevention.” 


Chiara and Martina Rocca