A family tradition elevated with style
For over 70 years, the company has adorned the modern woman with elegant, timeless styles. This milestone anniversary is an opportunity to reflect on the storied journey that has brought the brand to where it stands today.
Thoughtfully Designed. Expertly Executed. Customer-Focused
This balanced approach allows the brand to innovate while honoring its heritage, distilling the essence of Italian design into tangible, impeccably crafted clothes that evolve with the times yet retain classic sophistication.
This balanced approach allows the brand to innovate while honoring its heritage, distilling the essence of Italian design into tangible, impeccably crafted clothes that evolve with the times yet retain classic sophistication.
Our Story
The company was founded in 1953 by Giacomo Rocca. The post-war historical period promoted a rapid development of the business. Women rediscovered the pleasure of elegance and searched for soft fabrics and fine tailoring. The new-found discovery of femininity encouraged Giacomo to turn his business into one of great creations; a fashion company.
The company was founded in 1953 by Giacomo Rocca. The post-war historical period promoted a rapid development of the business. Women rediscovered the pleasure of elegance and searched for soft fabrics and fine tailoring. The new-found discovery of femininity encouraged Giacomo to turn his business into one of great creations; a fashion company.
The name
In the late 1980's the brand was born, and was inspired by the only daughter of the founder Giacomo Rocca.
Cinzia Rocca would become not only the woman behind the brand, but also the heart of the company.
In just five years, the brand won over the American public, while one third of its global volume continued spreading through Europe and the rest of the world.
Yet, the story persists with tenacity, intelligence, and enthusiasm, along with an unwavering pursuit of perfection
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